Treat B2B Buyers Like VIPs, Not Second-Class Citizens
Your wholesale customers deserve more than a discount code. They need custom pricing, credit terms, and a buying experience built for trade accounts.
Every Customer Gets Their Own Price
B2B pricing isn't one-size-fits-all. Set wholesale prices per product, per customer. Negotiate special rates for your biggest accounts without complex workarounds.
- Wholesale Purchase Price
Set wholesalePurchasePrice separate from retail price. Different margins for different channels.
- Customer-Specific Rates
Override prices per customer. Your biggest retailer can get better rates than a new account.
- Volume Discounts
Set price breaks based on quantity. Encourage larger orders with automatic tier pricing.
type Product {
id: ID!
name: String!
retailPrice: Money!
wholesalePurchasePrice: Money
}
type CustomerPricing {
customer: Customer!
product: Product!
customPrice: Money!
validFrom: DateTime
validUntil: DateTime
}Credit & Payment Terms - Flexible Terms for Trusted Buyers
B2B customers expect payment terms. Set credit limits, define payment windows, and track outstanding balances—all built into the platform.
Credit Limits
Set creditLimit per customer. Orders exceeding the limit require approval or prepayment.
Payment Terms
Define paymentTerms like NET_30, NET_60, or custom windows per customer.
Balance Tracking
Automatic tracking of outstanding balances. See at a glance which customers are approaching their limits.
Retail Customers Never See Wholesale Data
Your wholesale pricing, B2B-only products, and trade account details should be invisible to retail customers. Marketplace Labs uses scopes to control exactly who sees what.
- Hidden Products
Mark products as wholesale-only. They won't appear in retail catalogs or searches.
- Price Visibility
Wholesale prices are only visible to customers with the appropriate scope. Everyone else sees retail.
- Scope-Based Permissions
Use scopes to limit API access. Build portals where B2B customers only see their data.
What Each Customer Type Sees
- ✓ Retail prices
- ✓ Consumer products
- ✗ Wholesale prices
- ✗ Trade products
- ✓ Wholesale prices
- ✓ Trade products
- ✓ Credit limits
- ✓ Payment terms
Ready to Elevate Your B2B Experience?
Stop treating wholesale customers as an afterthought. Let's build a B2B experience they'll love.