1. Introduction

This Privacy Policy explains how Marketplace Labs Ltd ("Company", "we", "us", or "our") collects, uses, discloses, and protects your personal data when you use our services, websites, and applications. We are committed to protecting your privacy and handling your data in an open and transparent manner.

2. Data Controller

Marketplace Labs Ltd is the data controller responsible for your personal data. We are registered in England and Wales under company number 13706932, with our registered office at 85 Great Portland Street, London, W1W 7LT, United Kingdom. For any data protection queries, please contact us at privacy@mplabs.co.uk.

3. Data We Collect

We collect personal data that you provide directly to us, including: account information (name, email address, company name, phone number), payment information (processed securely through our payment providers), business data you upload to our platform (orders, products, inventory, customer information), and usage data (how you interact with our Service). We also automatically collect technical data such as IP addresses, browser type, device information, and cookies.

4. How We Use Your Data

We use your personal data to: provide, maintain, and improve our Service; process transactions and send related information; send you technical notices, updates, and support messages; respond to your comments, questions, and customer service requests; monitor and analyse trends, usage, and activities; detect, investigate, and prevent fraudulent transactions and other illegal activities; and comply with legal obligations.

5. Legal Basis for Processing

We process your personal data on the following legal bases: Contract - to perform our contract with you and provide our Service; Legitimate Interests - to operate and improve our business, provided these interests are not overridden by your rights; Consent - where you have given us specific consent to process your data; Legal Obligation - to comply with applicable laws and regulations.

6. Data Sharing

We may share your personal data with: service providers who assist us in operating our business (hosting, payment processing, analytics); professional advisers such as lawyers, auditors, and insurers; regulatory authorities, courts, and government agencies where required by law; and potential buyers in the event of a business sale or merger. We do not sell your personal data to third parties.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When determining retention periods, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, and applicable legal requirements.

8. Your Rights

Under UK GDPR, you have the right to: access your personal data; rectify inaccurate personal data; request erasure of your personal data; restrict processing of your personal data; data portability; object to processing based on legitimate interests; and withdraw consent at any time (where processing is based on consent). To exercise these rights, please contact us at privacy@mplabs.co.uk.

9. Cookies

We use cookies and similar tracking technologies to collect and track information about your use of our Service. Cookies are small data files stored on your device. We use essential cookies necessary for the Service to function, analytics cookies to understand how visitors use our website, and functional cookies to remember your preferences. You can control cookies through your browser settings.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction, or damage. These measures include encryption, access controls, regular security assessments, and employee training. However, no method of transmission over the Internet is 100% secure.

11. International Transfers

Your personal data may be transferred to and processed in countries outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office, or transfers to countries with an adequacy decision.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: Marketplace Labs Ltd, 85 Great Portland Street, London, W1W 7LT, United Kingdom. Email: privacy@mplabs.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.