Custom Platforms for Fitness and Wellness Brands
Marketplace Labs builds digital products that help gyms, studios, and wellness communities increase retention, deepen member engagement, and create recurring revenue across web, mobile, and desktop apps.
Digital Products for Member Led Wellness Businesses
Cross platform apps
Your members, coaches, and staff need the right experience wherever they are.
We build web, mobile, and desktop apps for member portals, coaching tools, studio operations, and community products.
Web apps · Mobile apps · Desktop apps · Shared platforms
Member platforms
Give members one place to access programmes, content, progress, rewards, and community activity.
Custom portals for private gyms, studios, coaches, and wellness brands that want more than a booking link.
Member portals · Programme hubs · Community access
Paid challenges
Run structured challenges that keep members engaged beyond the class, session, or appointment.
We build challenge platforms with enrolment, payment, progress tracking, content, reminders, and leaderboards.
Six week challenges · Transformation programmes · Studio campaigns
Habit and accountability tracking
Members often need structure between visits, not just another app notification.
Track habits, check ins, goals, streaks, coach feedback, and accountability groups in a format that matches your method.
Daily habits · Coach check ins · Progress tracking
Premium content portals
Your expertise should not be trapped in Instagram posts, PDFs, or one off workshops.
Create paid libraries for classes, plans, recipes, recovery content, education, and member only resources.
Video libraries · Paid programmes · Subscription content
Community tools
Community often lives in busy WhatsApp groups, social comments, and disconnected conversations.
We build spaces for groups, cohorts, announcements, events, accountability, and member recognition.
Cohorts · Groups · Announcements · Member activity
Referral and reward systems
Your best members can become your best growth channel when the process is simple and visible.
Reward referrals, milestones, streaks, challenge wins, and community participation with a system you control.
Referrals · Rewards · Milestones · Loyalty
Coaching dashboards
Coaches need a clear view of member progress, not another spreadsheet to maintain.
Dashboards for tracking goals, missed check ins, notes, messages, tasks, and programme adherence.
Coach portals · Progress views · Member notes
Subscription products
You want revenue that is not limited to class capacity or one to one sessions.
We help turn your expertise into digital memberships, paid communities, and repeatable subscription products.
Memberships · Paid communities · Recurring programmes
Studio operations tools
A growing business creates admin, exceptions, follow ups, and handovers that generic tools rarely handle well.
Custom systems for staff workflows, member journeys, reporting, onboarding, and internal operations.
Onboarding · Staff tools · Reporting · Member journeys
Custom booking and engagement workflows
Standard booking software is useful, but it rarely reflects the full member experience.
We connect booking, reminders, content, messaging, upsells, referrals, and follow up into one coherent workflow.
Booking flows · Reminders · Upsells · Engagement
Better Systems for the Parts of Your Business That Drive Retention
Members drop off after the first few months.
Your community lives across WhatsApp, Instagram, spreadsheets, and booking software.
You want to sell more than classes, sessions, and one off workshops.
You have an idea for a challenge, programme, or member experience but no affordable way to build it.
Generic fitness software does not match the way your business operates.
Custom Software Is No Longer Only for Large Fitness Brands
Bespoke platforms used to be out of reach for independent studios, private gyms, and wellness businesses. The cost, timelines, and risk made it difficult to justify.
AI assisted development has changed the economics. Focused custom platforms can now be planned, built, and improved faster, while still being led by experienced product engineering judgement.
Examples of What We Can Build Together
A six week transformation challenge platform
A yoga studio member portal
A habit tracking app for private gym members
A retreat booking and content platform
A coaching accountability dashboard
A premium content subscription platform
From Member Experience to Working Platform
Shape the Product
We map the member journey, business model, operational gaps, and the revenue opportunity. You get a clear plan for what should be built first.
Build in Focused Cycles
You see working product regularly, not abstract documents. We keep the scope practical, make sensible trade offs, and keep the platform close to how your business operates.
Launch and Improve
We help get the platform live, learn from real member behaviour, and improve the parts that drive retention, accountability, and recurring revenue.
Delivery Confidence
Marketplace Labs brings product engineering experience from serious digital products, then applies that delivery discipline to focused platforms for fitness and wellness businesses.
Supported the China launch of WPP Open, helping deliver a complex digital product across regional requirements and tight delivery timelines.
Worked with the mobile team on the NHS App design refresh, contributing to product delivery for a public service used by millions of people.
Helped build contactless payment infrastructure for Manchester transport, with the reliability and delivery discipline required for operational systems.
Product Patterns We Understand
Member Product Build
Turned an early stage product idea into a working platform ready for real users.
Marketplace Product
Built the core product experience for a new venture that needed to validate demand quickly.
Operational Platform
Replaced manual workflows with a custom platform that made the business easier to run.
Application Workflow
Built a structured application flow for a business with process heavy operations.
Who's Behind MPL
Founder Led Platform Delivery
I'm Daniel, founder of Marketplace Labs. I lead the work directly, from shaping the product through to launch, so you are not handed off to a junior team after the first call.
My background is building dependable digital products for growing businesses and established organisations. That experience matters when a gym, studio, or wellness business wants a platform that members will actually use and staff can trust day to day.
The aim is simple: turn strong wellness business ideas into working platforms that improve retention, support community, and open up new recurring revenue.
Built on Proven Product Technology
The technology sits underneath the business outcome. We use proven tools for reliable member portals, mobile experiences, payments, subscriptions, dashboards, and operational workflows.
More Than a Website
Marketplace Labs is focused on the digital products behind a stronger wellness business: member platforms, operational tools, and systems designed around how your community actually works. If you need a simple brochure site or landing page, we are probably not the right fit.
Have an Idea for Your Gym or Wellness Community?
If you have an idea that could improve retention, build community, or create a new revenue stream, Marketplace Labs can help turn it into a working platform.
Marketplace Labs Ltd
85 Great Portland Street
London, W1W 7LT